What if I told you that the last quarter of the year can be your most profitable all year?
What if I told you that even though people may have parties and events to attend, they are still willing – and excited – to invest in their results?
What if I told you that “December is a slow month” is a bunch of bologna?
Great news: It can be, they are, and it is.
While coaching a client last week, she asked me if people really spend money and schedule meetings this time of year.
I asked her what she thought.
And then I shared with her that if she’s expecting to see a slow month, then that’s exactly what she’ll experience.
Imagine how you want December, January – or any month, for that matter – to look.
And then look for the easiest ways to make it happen. (That’s called entrepreneurship.)
As in the case with this client, we uncovered not only new opportunities to bring in cash before the clock strikes midnight on December 31st, but we also found a lot of money on the table.
Yep, you read that correctly: money that was literally sitting on her kitchen table and she just needed to take some action to bring it into her business.
So, what is money on the table and how can you find some in your business?
The first place to look is at the money that is owed to you. Follow up on outstanding invoices: call, email, and collect what's outstanding.
What about putting down a deposit or pre-payment (at a special rate) for services that are scheduled for 2018? (Sometimes there’s a tax or budgeting advantage to our customers if they submit payment in advance of when they’re scheduled to pay.)
The second place to look is to run through your list of “not yet’s” that you’re tracking. (You are tracking all of your sales conversations and the passerby’s that mention they want to work with you “someday,” right?)
Look at the people that said “I want to work with you…” and then nothing happened.
Reach out to the people that said “not yet” earlier this year and call them. Let them know that you’re thinking of them and wanted to see how you can support them as the new year is almost upon us.
Making money can be easy. It can be fun.
Is there a custom package that you’ve wanted to create? A one-day VIP offer that you’d like to extend to the fence sitters that haven’t said “yes” quite yet?
One of the amazing things about running your own business is that you can create income when you want to. There are no restrictions. Only opportunities.
Can I prove those stories in your head to be false, please?
If you think there’s little cash available to you, then I have an assignment that’ll disprove your hypothesis.
Assignment: Brainstorm a list of 40+ ways that you can bring in at least $500 in the next 30 days. Do not stop until you get to 40. No idea is off limits (that’s why you can’t stop before 40…it forces you to uncover every idea that exists).
And then what? Comb through your list and circle the best ideas on the page. (“Best” is defined as being easy and associated with a high level of income).
You’ll be amazed at what you uncover: there are plenty of ways to bring income into your business. Lots of ways. Lots of income.
The only roadblock? You. Cheers to getting out of your own way and allowing your creativity to take charge.